JAAL Research Report ISBN: JAALRR1
Retail Price: $50.00
Sale Price: $50.00
Back in April the Bible Society appointed McCrindle’ research to research the Jesus. All about life campaign TV commercials and concepts to 6 focus groups and an online survey with participants from throughout Australia. The research targets 3 demographics being young adults, family formers and empty nesters. The results of this research went into creating the Jesus. All about life campaign for NSW and WA. It has some interesting insights to how people feel about the Church, Jesus, the Bible and lots more. Please see some quotes below
- “Religion is, or should be, a very personal subject.” - “I don’t find it necessary to worship in a church – God is everywhere.” - “I don’t believe that I need to attend church to be religious. There are
too many churches that are ‘greedy’ for money and that are hypocritical
in their ways.”
- Online survey respondents
Bible barely read: As found in both the national online survey and focus
group sessions, the Bible is considered by most Australians as
Inaccessible, playing little (if any) part in their lives…..
For $50 you will receive a downloadable pdf of the final 26 page research report.
All money will go into the Jesus. All about life campaign.
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